Riaan Fourie is an Artist Developer, a career he made up that involves using emotional development as a foundation for performers and artists (people in the business of expression), to help them maintain their integrity whilst creating accessible songs, whilst building an authentic brand, and accessing raw creative potential in the process. With a firm belief in the philosophy that an individuals’ authenticity manifests distinctly through their art, and with a stronger belief that artists can be entrepreneurs in their own right, Riaan has come to work with some of South Africa’s most promising talents helping them access what was already there to create an authentic experience for their audience. His clientele includes, amongst others: Kyle Camble, Emmanuel Castis (South African TV personality), HC (from SAMA award winning Jax Panik), and Brian Soko (who won the Grammy for producing Beyonce’s “Drunk in Love”). These artists trust Riaan with their story and in turn he helps them create music that reflect who they truly are and what they value. His most recent working experience culminated in the song “Big Tings”, a Deaderthandisco song featuring Kyle Camble and iFani. The song skyrocketed to the #3 position on the 5fm Top 40 and was one of the chosen as one of the Top 100 songs of 2015. Shying away from the conventional 9 – 5, Riaan uses his time fulfilling various roles and responsibilities with organisations and individuals he believes in, in a consultancy capacity. Previously he has worked as the Marketing Director for Genius Works, a consulting company facilitating corporations in the fields of leadership, creativity, change and innovation. Riaan has also been part of the social development programme “Boys to Men” and “BoysQuest”, projects lead by his mentor of over a decade, leading clinical psychologist Bernard Altman.
Riaan has documented his process of fine-tuning a service that effectively combines creativity, strategy and psychology in his book “How I Made Up My Job”. The book focuses on guiding young entrepreneurs in realizing their full potential with an outcomes based approach. Riaan regularly shares this knowledge, and has given keynote talks to post-graduate students at top tertiary creative institutions such as Red and Yellow and SAE. Riaan believes one thing passionately: “We should connect more, and more often, to each other and with ourselves.” This is a philosophy that makes it possible for his clients to trust in him and share their story, in the hopes of inspiring and enabling other people to do the same for themselves.