Deep breath … because this is certainly key to your entrepreneurial success story.  So how does one go about identifying that fit?  That niche market that favours your entrepreneurial spirit? Craig Falck at Africa Report www.africareport.com puts it well saying, “Someone experiences that ‘light bulb above the head’ moment, where they identify a portion of the market that’s demanding something specific, something special that no one else

Agreed, I’m digging deep with this analogy but bear with me. Is it daddy’s responsibility to hand 16 year old Meg the Mercedes Benz on a silver platter aka ‘My Sweet Sixteen”?  Or should dad rather be the enabler to encourage Meg (whose friends all drive Porches remember so the pressure is on) to rather think creatively and come up with a sound plan to fund this sweet drive herself? A plan that involves thoughtful deliberation combined with