Have you ever wondered why it’s called an ‘elevator pitch’? It’s quite simple, really. When you meet someone in an elevator and they ask you what it is that you do, you only have a few seconds to tell them – and make an impression with what you choose to say!
Here are our top tips for creating an elevator pitch that is sure to get you plenty of attention.
Get to the Point
The little details aren’t important. Nobody really cares about when it was that your business first opened its doors. They want to know what makes you different. So start with your USPs (Unique Selling Points) and grab them the moment you start talking.
Define Who You Are…
… and do so in one sentence. This will force you to select only the most essential features of what makes you a great entrepreneur, and what makes your business stand out from your competition.
Demonstrate That You Understand Your Target Market
It’s all well and good knowing your business inside out, but all of that won’t amount to much if you can’t show the person to whom you’re talking that you understand the people you’re actually selling to.
Highlight Your Long-Term Goal
End the pitch off with a short explanation of what it is that you wish to achieve (and by when you wish to achieve it) and be as specific as you can. Well thought-out goals, and numbers accompanying them, prove to the listener that you’re serious about what you do and that you have done your research.
So, soon you’ll have an elevator pitch crafted to perfection. That’s a relief! After all, you never know who you might meet the next time you need to move up a floor.
