4 Reasons Why Entrepreneurs Need Digital Marketing
Nowadays, no business can survive without an active, engaging marketing plan and digital marketing is a major force in this realm. Your customers are waiting to hear from you, and here’s why digital marketing is one of the best ways to reach them:
Affordability and Authority
While there are costs involved in some types of digital marketing, there’s a lot you can do online for free.
Take the TELA Marketplace for example. After completing 10 modules built to educate teens about entrepreneurship and starting a business, young entrepreneurs then have access to display their business on the TELA Marketplace.
A Marketplace serves as a showcase for various businesses and is a space where entrepreneurs can encourage customers and other entrepreneurs to interact with them.
It’s also free and easy to set up a social media page and start sharing news and information about your business. You can answer questions on online forums to help establish yourself as an expert and promote your business or post blogs on free websites to enhance your credibility.
There’s so much you can do online for free and even paid types of promotion are much cheaper than traditional advertising.
Reach Your Customers Where They Are
Most South Africans own and use a cellphone all day, every day. Digital marketing helps ensure your business can reach them while they browse social media or look up information they need.
You can also use marketing like SMS messages and emails to reach them more directly.
Versatility and Flexibility
You can choose from a huge variety of digital marketing tactics to reach out to your target market. These include:
- Banner ads
- Content marketing
- Social media
- Pay per view and pay per click ads
- Google shopping
- Influencer marketing
When you advertise online, you can also access metrics that help you measure the performance of each campaign. In this way you can refine your tactics to achieve the results you want.
Interaction and Engagement
With digital media, you can encourage viewers to comment on your content and share it with others to spread your message far and wide.
These interactions create engagement and interest around your products and services.
Learn More About Growing Your Business
Knowledge is power when it comes to any kind of business.
Would you like some more interesting information and tips on how to become a successful entrepreneur? Sign up for our online course and gather the skills you need to succeed.
For more information about the TELA Marketplace click here.
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